Evaluation 3: What kind of media institution might distribute your media product and why?

Our film will be exhibited through a mainstream cinema release. We have chosen to exhibit it this way as we want our film to be as popular as The Sixth Sense and The Silence of The Lambs, both cinema releases. Our target audience are cinema-goers, so to reach them it would make sense to give this film a mainstream cinema release. After the cinema release, the film could be put on DVD and sold, and could also be streamed YouTube, but as a pay-per-view film, as the distributors and us wouldn't want to lose money by streaming it for free, as people are less likely to pay to watch it then. It could also be bought on iTunes, and streamed on Netflix, as these are all new popular ways that people watch films now.